Google's Neal Mohan On The Keys To Bringing Brand Advertisers Online

Neal Mohan, Google's vice president of display advertising, said that his "top priority" for 2013 is bring brand advertising online in a big way. I interviewed Mohan as part of the preparation for our panel at Disrupt NY next week, where we'll discuss the ad landscape with Gokul Rajaram, Facebook's product director for ads, and Kevin Weil, Twitter's senior director of revenue products. During our Q&A covered Google's relationship with brand marketers, mobile and multi-screen advertising, and today's announcement that Google's Active View metric, which measures whether an ad was actually viewed (not just served) has been accredited by the Media Rating Council.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/JKmieG8zaq4/

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